Digital Printing
“Everything that can become digital will become digital”
(Benny Landa, Father of Digital Offset Printing who created the first Indigo series of presses)
Between 2003-2008, around 12 billion labels were produced digitally. Described as “a key mainstream printing technology” (Fairley, M.), there is an ever expanding market for digitally printed labels and packaging. Driven by end-users seeking new and cost-effective ways of printing and personalisation, many feel that digital printing is set to flourish in the future. In fact Paul France, Proctor & Gamble’s head of printing innovation recently stated; “Anyone who wants to work with us should definitely buy a digital press, or they will find it an uphill struggle in the future”
The rapid adoption of digital printing by packaging end users has been an excellent catalyst for a leading pressure sensitive material manufacturer like us to create an exciting range of digitally printable labelling & packaging materials - our new AdaptDigi range.